If you are a financial advisor, you need to have a website. It is likely that you have already looked at how to optimize your website for the search engines. One of the steps that you need to take is to have new content via blog posts. The only issue is that you might be about how to write SEO friendly blog posts that will drive more traffic to your website and get more clients.
Think Before You Write:
Before you start writing, you need to carefully consider what your blog posts should be about. Writing purely to create content for your website is not a good idea because you are not going to be providing valuable information. This is why you need to carefully plan the topics that you should write about before you start typing.
When you consider the topics, you need to think about what type of information your visitors will want or need. You also need to consider the goal of the post that you are going to write. Are you looking to provide tips to your readers or do you want to promote a certain service or product? Thinking about this will ensure that you have a better plan for your blog post.
You also need to consider if you have written any posts recently on the same topic. You do not want to rehash topics too often because this will not provide your visitors with valuable information. You could also run the risk of duplicate content which is something that you need to avoid at all times.
Create A Structure For Your Posts:
After you have spent some time thinking about your blog posts, you need to start creating their structure. When you create the structure of the post, you will be defining the different parts of the post and what they will cover. It is good for SEO to have different parts to your blog and to clearly separate them.
When you split your blog posts into different sections, you will also make it easier to write. It is generally easier to write 200 words about a topic than 900 words. It is also easier for your readers to digest the information when it is separated into different subsections.
To create the structure, for your blog post you need to create subheadings. This will ensure that you remember the structure and what you want to write in each section. Doing this will also ensure that you can write the blog post over a number of sittings instead of having to write it all at once.
Create Your Title:
Once you know what you are going to write, you need to look at the title of the blog post. A lot of people underestimate the importance of a good title for their posts. An interesting title that tells people exactly what the post is about is vital to getting organic traffic from the search engines.
To optimize your post title for the search engines, it should be between 55 and 60 characters. This is due to the fact that SERPS will break the title after this. Having no breaks in the title will ensure that potential visitors see the whole title and understand what your post is about.
You should also include your primary keyword in the title. However, when you do this, you should not stuff the keyword into the title. You also should never repeat the keyword more than once in the title or you will not rank very well.
Use The Right HTML Headings:
When you start writing your blog post, you need to think about the HTML coding for it. The most important aspect will be the heading code that you use. To optimize your post, you need to have only 1 H1 tag on the page and this will generally be the title of the post.
Each heading after this will be an H2 tag. However, if you have subsections under each heading, you will need to use the H3 tag. This is important because it tells the search bots what the hierarchy of the content is. The different tags will also cause the headings to appear in different sizes which makes it easier for people who are skimming the content.
Keep Your Paragraphs Short:
When you start writing your content, you need to consider the length of your paragraphs. Research has found that shorter paragraphs will work better than longer ones. Shorter paragraphs are easier on the eyes and will be easier for mobile users to read.
You need to look at keeping your paragraphs to 2 to 3 sentences each. Having some paragraphs that are slightly longer will not hurt, but it should not be the norm in your post. You should also look at using formatting to ensure that your text is not boring or hard to read.
Add Links In The Right Places:
Internal and external linking is something that you need to do in your blog posts. However, you need to ensure that all of your links are in the right place with the right anchor text. This is particularly important when you are looking at internal linking.
Internal linking will connect your new content with older content that is relevant to what you are talking about. You should only insert these links when they are completely necessary. The location of the links should be in the paragraphs that are relevant to the past article.
An example of this will be when you are writing about liability insurance. You could include a link to a post that you have about professional liability insurance when you mention this in your new post. This will provide your reader with more information and ensure that the search engines have the chance to find all of your content by following the link.
When you create a blog post for your financial advisor website, you need to ensure that it is SEO friendly. There are a number of steps that you can take to do this from thinking about the structure to placing links in the right place.