Link Building Tips You Need For Successful Local SEO

Many businesses with online websites prefer not to have a nationwide, or even worldwide clientele, as they would like to keep things local to appeal to customers that are able to visit their physical location.

Nowadays, when you type in a generic phrase into a search engine, such as “kitchen tile”, you are often led to businesses around your area that sell or specialize in what you have typed. The search engine will associate your business with a location using satellites and will show your business on a map and at the top (or near the top) of search results every time someone nearby needs what you can offer them. That’s the magic of local SEO.

What do you need for your business to take part in local SEO? Firstly, you will need a physical address where your company takes place. Your business likely has this already. Secondly, your address must be written on the footer or “contact us” section of your website.

This is how to get started with local SEO, and to further optimize local search results in your favor, hire a quality local SEO company. In the meantime, here are several link building tips to take your local SEO further.

Ask For Backlinks

For new businesses just starting out, this is a great way for readers to discover you. Depending on your situation and relationships with others, though, this can either be very simple or very challenging.

What you need for backlinks is a website belonging to a friend, relative, coworker, colleague, or basically anyone that you are close to and is willing to help promote your business. Ask them to include a backlink so their readers have a chance to become exposed to your business. However, the backlink needs to make sense in context. For example, if you have a friend who manages a cooking blog, your business needs to relate to cooking in order for your friend’s readers to have an interest in your business.

Make Connections With Local Writer

If you are just starting out as a business that has an online presence, one way to get ahead quickly is to contact a local blog writer that you can use as an influencer. What you would like them to do is to write a blog about your company, location, product(s) and/or service(s).

Ask the writer to review a product, visit your location or store, or even attend a trade show or convention that you’ll appear at. These are all great ideas for blogs that will put your company front and center and give it exposure to readers across town. Blog writers often oblige to writing about local businesses as it gives them plenty of ideas and inspiration for their next posts.

Write Your Own Guest Blog

There are a number of different websites that can allow you to write and publish your very own blog post, other than your own website. Writing a guest blog on another site will allow you to have your content seen by other people without being confined to your own domain. There are a few rules you must adhere to for guest blogging, however:

The post must be professionally written, with no spelling and grammatical errors. Your post should relate closely to your topic that your business specializes in. But in order for the post to do its job, include a backlink that gives readers a direct path to your website. Do not write about or self-promote your company or product and discuss how great they are. Self-promoting or badly written articles can actually do more harm than good to your company’s reputation.

Become A Sponsor

Being a sponsor for a local event in your area is a very traditional practice among businesses, but it is one that benefits link building so that your business is more present in local search results. If you have your business sponsored, it will create effective backlinks and also create brand awareness for your website.

There are various events across your area that you can sponsor, from school and club functions to festivals and awards ceremonies. Being a sponsor for local events does cost money, but it is a drop in the bucket compared to what you would like the sponsorship to do, which is to generate more business and build some effective backlinks.

As you can see, there are multiple ways in which you can create exposure to your website locally and drive up your local SEO, and that doesn’t mean your efforts must stay online, either. Essentially, making connections and building relationships locally is the key to growing your company’s online presence.

 

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admin November 21, 2019 0 Comments

How Freelance Marketing Experts Beat Digital Agencies

Does your business own a website? If yes, you already have a competitive edge in your target market. However, to get the best result, your website needs to properly designed and optimized for search engines, so as to reap all the SEO benefits.

Of course there are several ways you can go about handling your search marketing strategy, with the two most popular choices being hiring a digital marketing agency or freelance marketing expert. But which way is likely to reap the best results for your budget?

Both of these options come with their own benefits and drawbacks, and they can be quite useful in helping to promote your business. However, between the two, hiring a freelance SEO experts can prove to be the best course of action. Below is a look at some of the advantages you can gain from hiring a freelancer as opposed to a digital marketing agency.

Customised digital marketing solutions:

One of the major drawbacks with hiring a marketing agency is that they usually don’t offer customized digital marketing solutions. Since most agencies are large and with several clients, they usually work with your team on a retainer basis, where you pay a specified amount of money, and in turn, they perform a standard and set list of digital marketing tasks. On top of that, most agencies will use the same or similar digital marketing techniques on all of their clients, which might mean that you are getting similar solutions as your competitors. As a result, you run the risk of only running basic marketing campaigns that offer your business no competitive edge when using a digital agency.

 

As freelancer Martin Wilson points out: “Self-employed digital marketing experts tend to offer more custom and personalised marketing solutions. And since a freelancer is most likely the only person handling your marketing campaign (as opposed to a team) they will focus solely on your business, and more importantly, understanding its unique needs.” From here, they can be able to create custom digital marketing solutions that are specific to your business. This will result in more effective marketing campaigns that offer you a competitive edge in the market.

A freelance marketing expert is more affordable:

Another benefit of hiring a freelance marketing specialist is in the cost of the services offered. If you hire a freelancer, you only have to pay him or her the fee for performing the required task and for a specific period of time. Most digital marketing agencies, on the other hand, work with monthly retainers, which you will continue paying until you terminate the agency’s contract.

On top of that, the average fees for a freelancer are considerably lower compared to those of a digital marketing agency. This is because most agencies will dedicate a team of full-time employees to your business, whose expenses you will be billed for. Also, agencies have high overhead costs compared to freelancers, and this will seep into your digital marketing packages fees. Freelancers, on the other hand, mostly work from home on their own and have fewer overhead costs such as office space rentals and rates.

However, when choosing a freelancer to handle your marketing strategy, you should never sacrifice quality for affordability. Be sure to choose a reputable and reliable freelance marketing expert who (while still affordable) will give you great value for your money.

Flexibility in designing and managing digital marketing strategies:

Another advantage of working with a freelancer is flexibility when it comes to creating and managing your marketing strategies. Since freelancers don’t usually handle too many clients at once, they are able to adapt to your schedule. With a freelancer, you will only be dealing with one person, which means that the lines of communication are shorter and faster. Therefore, they can be able to make quick modifications and updates to your online marketing campaigns when the need arises. A good entrepreneurial freelancer is also able to work efficiently on his/her own, leaving you with enough time to focus on other business tasks.

With a digital marketing agency, however, you will often need to work within the agency’s schedule whenever you want to modify your campaigns or website. The process is also likely to take longer, as you will be dealing with several people to make the changes – account manager, project manager, marketing specialists, etc. The inflexibility of the agencies can thus cost you a lot in the form of time and resources.

Freelance marketing experts have specialised skill sets:

One of the best advantages of hiring a freelancer marketer is that you can find one with a lot of experience working in the industry, thus giving you access to specialised skill sets. This is because freelance marketers work with different clients, and thus over time, they gain experience and great insight into various digital marketing strategies. This experience is a vital factor when running your marketing campaigns, and it can greatly help to improve their effectiveness.

As many businesses have discovered, it’s tempting to stick with your existing agency regardless of the specialist skills required. Time and time again brands make the mistake of hiring their existing web design agency to implement search engine optimisation or pay per click advertising campaigns. The reason this often fails to generate high ROI is because website designers are designers, rather than search engine marketers or advertising specialsits. Sure, some agencies acknowledge the fact that many specialists lack experience in basic marketing rules-of-thumb, such as fully understanding a brand’s specific benefits – which can often be a core skill needed in many marketing diciplines.

High-quality work and more satisfaction when using freelancers:

With the right freelance marketing expert, you can expect high-quality work that will be to your satisfaction. This is because freelancers only get paid for the work they do, and it is their reputation that keeps getting them, clients. Therefore, an honest, reliable, and trustworthy freelance marketer will be driven to succeed, which means delivering high-quality work that will impress you. After-all they reap the benefits of getting all the credit for the results achieved, which can often be lost when the work is part of a team effort – with the agency on a whole getting credit for the work done.

However, this does not mean that all freelance marketers you meet will be trustworthy and reliable. Even on freelancing platforms such as UpWork, there are regular mentions of unscrupulous marketing specialists who practice underhanded tactics with the aim of getting quick money. However, with most clients demanding quality work, such freelancers run the risk of getting a bad reputation, which can often encourage them to change their ways.

When looking to market your online business, you can either hire a digital marketing agency or go with a freelance marketing expert. Every job is different and it’s horses for courses. A freelancer, however, can be a better option, especially if you are a small to medium-sized business with a limited budget and in need of personalized digital marketing solutions. You just need to make sure that you are careful when selecting your freelancer so as to reap all the benefits they offer without any drawbacks.

 

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admin November 17, 2019 0 Comments